Certain iconic monuments shape the character of a city, each holding countless stories within its structure.” Maroof Umar, a heritage storyteller and photographer, delves into the emotional significance of historical places through his captivating narratives. As the owner of Culmen Creatives, Maroof collaborates with prominent names and campaigns, enchanting audiences with his storytelling. He traces the evolution of storytelling from ancient times to the digital era, inspired by bustling shopping malls and timeless monuments. Maroof embarks on a mission to narrate the tales of lesser-known monuments, emphasizing the importance of capturing stories for a deeper understanding of the human experience. Maroof Umar, a heritage storyteller and photographer, explores historical places, capturing their emotional significance. Owner of Culmen Creatives, he collaborates with prominent names and campaigns, enchanting audiences with his storytelling. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx